GTM for IT products in Kazakhstan
We work with SaaS, web services and mobile apps: we validate demand in Kazakhstan, build your GTM strategy, develop the MVP, automate processes and bring in customers from search and AI assistants — without bloating your in-house team.
Gotomarket expertise
Where business, product and technology meet
Gotomarket is a hands-on team for IT products: SaaS, web services, mobile apps and IT studios. We combine market research, product decisions, process automation, SEO and AI where marketing, development or consulting alone is not enough.
- We know the Kazakhstan market and what it takes to launch in the CIS.
- We build our own SaaS, e-commerce and industry platforms.
- We work with business owners and teams, from decision to implementation.
- We leave you with data, processes and a clear management system after the project.
Who we help grow faster
Teams preparing to enter Kazakhstan
Before you open an office or commit a large budget, we validate local demand and understand how customers actually buy.
Founders of IT companies and studios whose previous model has stopped producing growth
Sales have slowed, tasks live in chats and spreadsheets, and marketing and development have no shared priority.
Founders and teams building a digital product
We validate the problem and get to the first customers without over-investing in development.
From question to a working growth system
We don't start with development or advertising until we understand the problem. Every stage ends with a decision, data and a clear next step.
Discover
ResearchWe assess the business, product, market, competitors, operations and digital visibility to identify what is actually holding growth back.
Design
Shape the solutionWe design the GTM strategy, value proposition, product architecture or AI automation scenario.
Deploy
Put it in placeWe develop the product, connect tools and analytics, localize content and prepare the team for launch.
Drive
LaunchWe test hypotheses in the real market, build a pipeline and gather data on demand, conversion and first sales.
Dominate
Lock in resultsWe improve economics, processes, SEO and AI Visibility, double down on what has proven to work and cut the rest.
We test our solutions on our own products
Three FinTech and PropTech products let us test our solutions every day against data and real market behavior.
FinTech · KASE and AIX market data
Finspot.kz
Quotes, payout calendar and issuer reporting for Kazakhstan’s stock market.
PropTech · B2C new-build marketplace
Salemdom.kz
Search and compare new-build homes for buyers in Kazakhstan.
PropTech · B2B Market Intelligence
Developers.kz
Developer, project and market data for commercial decisions.
Ways to work with us
A format that fits the challenge
We can solve one focused problem, take ownership of a full function, or improve the system alongside your team.
A defined outcome
Project
An audit, market study, strategy, prototype or implementation with a clear finish line.
Scope and timeline agreed upfrontA function without a full-time hire
Fractional team
We take ownership of a product, GTM or operational function and work with your internal team.
A senior-level teamContinuous improvement
Ongoing partnership
We work in short cycles: choose the priority, implement, measure the outcome and set the next step.
A monthly rhythm of improvementCommon questions
What to know before we begin
Short answers about our formats, the Kazakhstan market and what our services include.How quickly can we start?
We usually start with a short diagnostic and a kickoff meeting. After that, we agree on the task, team, format and plan for the first stage.
Do you work under a formal agreement?
Yes. Before the project starts, we agree on the contract, scope, stage deliverables, payment terms and data-handling rules.
Do we need our own development team?
No. We can bring in our own product and engineering team or work with your specialists and contractors.
Can we engage you for a single service?
Yes. An SEO audit, GTM strategy, localization, development or AI automation can be a standalone project. If the priority isn't clear, we start with a diagnostic.
Do you work with companies outside Kazakhstan?
Yes. We help validate demand, adapt your offer and organize your entry into Kazakhstan with local channels, content and processes in mind.
