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SEO and AI Visibility → Comprehensive SEO audit

Comprehensive SEO audit

We check indexing, crawling, architecture, Core Web Vitals, metadata, content and internal linking. The output is a backlog your team can implement.

Discuss your project

Overview

SEO audit: what it is

A long error list doesn't tell you what to fix first. We tie crawling, indexing, architecture, rendering, speed, content and structured data to priority pages, demand and business decisions.

Scope
technical · architecture · content
Data
crawl and search engine data
Output
prioritized backlog
Outcome
a decision ready for implementation
In plain words

What it is and why it matters

What it is
We review the whole website and find what is holding back its growth in search. Instead of a long error list, you get a fix plan ranked by importance.
Who it is for
A SaaS product or web service whose search growth has stalled or dropped after moving to a new platform, and whose developers need to know what to fix first.
What you get
A short summary for management and a technical plan for the team: issues with pages getting into search, speed, structure and content, each with a priority and an owner.
Where to start
Send your website address and what has changed in search traffic. Prepare access to Search Console (Google's data on your site) and analytics; we will then propose the audit scope.

Solution architecture

How an SEO audit works with the 5D methodology

We start with the audit scope and business goal, then review the data and prioritize implementation.

01

Discover

Define the scope

We capture markets, languages, page types, commercial goals and current analytics.

02

Design

Build the review map

We plan checks of crawling, indexing, architecture, JavaScript, speed, metadata, content and structured data.

03

Deploy

Analyze the data

We use crawls, Search Console, analytics, server logs and manual review of key templates.

04

Drive

Prioritize the backlog

We tie each issue to the pages it affects, its impact, dependencies and effort to fix.

05

Dominate

Hand over implementation

We walk through the plan with the team, assign owners and agree how results will be rechecked.

Unit economics and ROI

How an audit protects your SEO budget

An audit does not create traffic on its own. Its value is not spending development and content effort on warnings that don't affect indexing, demand or commercial pages.

A prioritized backlog helps remove the systemic constraint first, and only then scale page production and promotion.

What it protects
implementation budget
What we cut
irrelevant tasks
What we measure
coverage and impact
Next step
fixes and a recheck

Result

What you get

Deliverables are split into a management summary and a technical plan.

  • Executive summary of constraints
  • Crawl and indexing map
  • Architecture and internal linking analysis
  • Rendering and Core Web Vitals review
  • Audit of metadata, content and commercial factors
  • Language architecture review
  • Structured data and page templates
  • Prioritized backlog with owners

Comparison of approaches

Automated report or comprehensive audit

The depth depends on whether you need to find warnings or make an investment decision.

ApproachWhat it givesLimitationWhen it fits
Automated crawlerList of technical signalsDoesn't know the business contextQuick health check
Single template checkDeep local findingsDoesn't show system-wide scaleThe problem is already pinpointed
Comprehensive auditPriorities based on data and impactRequires access and a teamThe cause of growth issues is unclear

Limitations and risks

When to postpone an audit

An audit is useful when its findings can be verified and implemented.

The site is being completely redone

If the architecture and platform are already being rebuilt, it is better to build SEO into the design.

No resources for implementation

The backlog will stay a document with no owner and no team time.

No access to data

Without Search Console, analytics and technical context, some findings will be limited.

A good fit

When this service fits

  • Organic growth is stalled or unstable
  • Traffic changed after a migration
  • A large site has accumulated technical limitations
  • You need to choose tasks for development

Not a fit

When to choose another approach

  • The site is being fully rebuilt
  • You need one known technical fix
  • No team to implement fixes
  • The site doesn't yet have enough pages or demand

Terms in plain words

Crawl
a search engine crawler going through the site's pages
Indexing
adding a page to the search engine's database
Rendering
processing HTML and JavaScript to get the page content
Internal linking
links between pages of the site
Backlog
a list of tasks with priorities and owners
Core Web Vitals
Google metrics that measure how fast a page loads and responds to user actions; they affect usability and how search engines rate the site.
Search Console
A Google service showing how a site's pages get into search, which queries they appear for and which errors were found.
Hreflang
Markup that tells search engines about a page's language versions, such as Russian and Kazakh, so each user is shown the right one.

Frequently asked questions

Comprehensive SEO audit: questions

Are fixes included?

The audit ends with a plan. Implementation can be a separate stage, done by your team or ours.

Do you need Search Console access?

It's recommended: it shows real indexing signals, queries and pages that a crawler cannot reliably reconstruct.

Do you review the Kazakh version?

Yes, including URLs, hreflang, indexing, templates, and language architecture consistency.

When will search results improve?

It depends on the type of fix, recrawling, competition and page quality. An audit does not promise any specific ranking.

What does a comprehensive SEO audit include?

A review of crawling and indexing, architecture and internal linking, rendering and Core Web Vitals, metadata, content, commercial factors, language architecture and structured data. The result is split into an executive summary of constraints and a technical backlog with priorities and task owners.

How is an SEO audit different from an automated site check?

A crawler produces a list of technical signals, but it does not know the business context and does not show what to fix first. In a comprehensive audit each issue is tied to page coverage, demand, impact and effort to fix. An automated check works as a quick health check; an audit is needed when the reason for stalled growth is unclear.

Do you audit SEO for sites built with React, Vue and other JavaScript frameworks?

Yes. For SaaS products and web services we check rendering: whether the search crawler receives the content, links and metadata of JavaScript-built pages. We also check whether app screens, account areas and service URLs end up in the index, and how marketing pages, documentation and the blog are structured.

Do we need an SEO audit after moving the site to a new platform?

Yes, if traffic or indexing changed after the migration: an audit helps find the systemic cause instead of fixing symptoms one by one. If the move is only being planned, it is more useful to build SEO requirements into the new architecture from the start.

How long does an SEO audit take?

It depends on the size of the site, the number of templates and language versions, and how quickly access to Search Console and analytics is provided. A SaaS marketing site is usually reviewed faster than a large catalog with thousands of template pages. We agree on the exact timeline once the audit scope and business goals are defined.

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