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Audit the profilesWe find listings, duplicates, and mismatched addresses, hours, phone numbers, categories and access rights.
SEO and AI Visibility → Maps and local search
Maps and local search
We set up your presence in Google Maps, Yandex Maps and 2GIS: profiles, categories, addresses, local pages, reviews and tracking of customer actions.
Discuss your projectOverview
Local visibility: what it is
People often pick the nearest office, clinic, store or service right on the map. They compare distance, hours, ratings, photos, services and how the company replies. Inconsistencies between services erode trust and get in the way of the choice.
- Services
- Google · Yandex · 2GIS
- Scope
- branches and service areas
- Signals
- data · reviews · website
- Metrics
- calls, route requests and clicks
In plain wordsWhat it is and why it matters
- What it is
- We clean up your company listings in Google Maps, Yandex Maps and 2GIS: consistent addresses, phone numbers and hours, replies to reviews and links to your website.
- Who it is for
- An IT studio, service center or company with offices in several cities, where clients choose a vendor by city and the listings are inconsistent or duplicated.
- What you get
- Verified listings with no duplicates, consistent data for every branch, a review-handling routine and a report on calls, route requests and website clicks from maps.
- Where to start
- Tell us which cities your offices are in and what is wrong with your listings now, and we will suggest a working format.
Solution architecture
How we grow map presence with the 5D methodology
First we build a single company data model, then we improve profiles and local surfaces.
Design
Build the company modelWe record branches, services, service areas, names and links to the website's local pages.
Deploy
Update the surfacesWe set up categories, descriptions, photos, links, attributes and reply rules.
Drive
Manage reviewsWe set up monitoring, ownership, replies and a process for collecting genuine feedback.
Dominate
Measure local demandWe track calls, route requests, clicks, branded searches and differences between branches.
Unit economics and ROI
How maps create impact
Maps work at the moment of choice, close to purchase. Impact is measured in actions (calls, route requests, clicks and inquiries), not just the ranking for a single query.
Consistent data means fewer customers lost to a wrong address or hours, and less manual fixing of profiles.
- What it protects
- local choice
- What we measure
- profile actions
- What we reduce
- discrepancies and duplicates
- What we grow
- branches and reviews
Result
What you get
You get profiles, rules and a local measurement system.
- Audit of profiles and duplicates
- Unified company data model
- Configured categories and services
- Addresses and service areas
- Links to local pages
- Photo and update plan
- Review and reply process
- Local actions dashboard
Comparison of approaches
One listing or a local system
The depth depends on the number of branches and how much local demand matters.
| Approach | What it gives | Limitation | When it fits |
|---|---|---|---|
| Update one listing | Fixes data quickly | Doesn't fix duplicates or the website | A single location |
| Maintain profiles manually | Flexibility | Inconsistencies at scale | Several locations |
| Local system | Unified data, pages and reviews | Requires owners | A chain or several cities |
Limitations and risks
When maps are not a priority
Maps are only useful where real local choice exists.
No physical or service presence
Creating misleading offices for the sake of visibility is not an option.
Data keeps changing with no owner
Profiles will quickly drift apart again.
The main demand is not local
For a remote product, SEO, partners or direct sales may matter more.
A good fit
When this service fits
- Clients choose by proximity or city
- You have several branches or service areas
- Profiles have inconsistencies and duplicates
- Reviews noticeably affect decisions
Not a fit
When to choose another approach
- No real local presence
- The service is fully remote
- Data owners are not defined
- You only need a one-off reply to a review
Terms in plain words
- Local search
- choosing a company based on city or proximity
- Profile
- a company listing in a map service
- Duplicate
- an extra listing for the same location
- Service area
- an area you serve without a dedicated office
- NAP
- consistent name, address and phone number
- Profile actions
- Calls, route requests and website clicks made from a company listing; they are how the impact of maps work is measured.
- Branded search
- A search for the company's name; it shows how many people are looking for you specifically, not just any company in the category.
- Local page
- A website page about a specific branch or city with its address, services and contacts; it connects the map listing to the website.
Frequently asked questions
Maps and local search: questions
Which services do you work with?
Google Maps, Yandex Maps and 2GIS, plus the local pages of your website.
Can a negative review be removed?
Only if it breaks the platform's rules. Otherwise, a proper reply and fixing the cause matter more.
Does each branch need its own listing?
Usually yes, if it is a real location with its own data and customer service.
Can we rank in a city without an office there?
Only if the platform allows an honest service area without a fictitious address.
Does an IT company or SaaS service need a maps listing?
For a fully remote product, maps are usually not the main channel: SEO, partners and direct sales matter more. A listing is useful if the company has a real office that clients or partners visit, or if clients choose a vendor by city — for example, an IT studio or a service center. In that case an accurate profile confirms that the company actually operates in that city.
What does local maps optimization include?
An inventory of profiles and duplicates, a single company data model, setup of categories and services, addresses and service areas. It also covers linking listings to local website pages, a photo and update plan, a review management process and a dashboard of local actions.
How do I keep company data consistent across Google Maps, Yandex Maps and 2GIS?
We build a single company data model: name, address, phone, opening hours, categories and services for each branch. All profiles are updated from it and linked to the local pages of the website. Then we assign a data owner who makes changes in all services at once so discrepancies do not reappear.
What should we do about duplicate business listings?
During the inventory we find duplicates and choose the main listing for each real location. Extra listings are merged or closed using the methods each platform provides. After that we fix access rights and a data owner so that new duplicates do not pile up.
How do you measure the impact of local maps work?
We look at actions in the profile: calls, route requests, website clicks and inquiries, as well as branded searches and differences between branches. A ranking for a single query does not show the impact on its own. For a network of locations we compare branches with each other to see where data or review work is lacking.
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