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Gotomarket Visibility

What search and AI know
about your business

We measure how Google, Yandex, ChatGPT and other AI systems find, describe and recommend your brand — in Russian and Kazakh.

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Visibility principle

SEO and business visibility in AI

For companies in Kazakhstan that need measurable organic demand, not ranking reports. We combine technical SEO, content, maps and brand presence in AI answers.

The path to a company is no longer limited to ordinary search results. Customers look for vendors on Google and Yandex, on maps, in reviews and in AI answers — and in every channel they should find consistent, verifiable information.

We combine technical SEO, commercial pages, expert content, local search, reputation and AI Visibility. First we establish the baseline and the gaps, then set priorities by impact on demand and how measurable the result is.

The goal is not a ranking report. The business gets a lasting system of organic visibility: the site is indexed correctly, the brand is described consistently across key sources, and useful pages answer real customer questions.

Channels
Search, maps and AI
Foundation
Technical, content, trust
Result
Targeted organic demand
In plain words

What it is and why it matters

What it is
We check and improve how Google, Yandex, maps, review sites and AI systems such as ChatGPT find and describe your company — in Russian and Kazakh.
Who it is for
An IT company whose website brings few leads from search, while ChatGPT and other AI assistants name its competitors, not the company itself, when asked about its niche.
What you get
A prioritized list of technical website fixes, pages built around real customer queries, accurate map listings, a measurement of visibility in AI answers and a plan to strengthen it.
Where to start
Send us your website and main competitors — we'll check search, maps and AI answers, compare your brand with competitors and show the first growth opportunities.

Comprehensive SEO audit

We determine what prevents search engines from indexing, understanding and ranking the site.

  • indexing, robots.txt, sitemap and canonical tags;
  • speed, mobile experience and Core Web Vitals;
  • structure, duplicates, metadata and internal linking;
  • comparison with organic competitors in Kazakhstan.

Result: a prioritized backlog of fixes with impact, effort and owners.

SEO growth

We develop pages for real demand, commercial intent and customer questions, not artificial keyword density.

  • semantic map and demand priorities;
  • service and category landing pages;
  • content clusters and expert articles;
  • tracking leads, conversions and organic revenue.

Result: a clear system for growing organic traffic and leads.

AI Visibility & GEO

We check how ChatGPT, Gemini and other systems describe the brand, which sources they use and where factual gaps appear.

  • test questions in Russian and Kazakh;
  • mentions, citations, recommendations and competitors;
  • entity signals, Organization markup and Schema.org;
  • content and independent sources that AI can trust.

Result: an AI visibility baseline and a plan to strengthen verifiable brand signals.

E-commerce SEO

A dedicated service for online stores and marketplaces, where organic traffic and revenue depend on catalog structure and product page quality.

  • catalog, category and faceted navigation structure;
  • optimization of product pages and commercial factors;
  • technical SEO for large sites: speed, duplicates, pagination;
  • product feeds and presence in shopping search engines.

Result: growth in organic traffic and online store sales without overspending on paid traffic.

Reputation management (SERM)

We manage what customers see about the brand in search, on maps and on review sites. We work with reviews and search results so your reputation doesn't hold back sales.

  • monitoring mentions and reviews;
  • working with 2GIS, Google and review sites;
  • responding to negative reviews and collecting new ones;
  • pushing down irrelevant results for brand searches.

Result: managed brand reputation in search, on maps and in reviews.

Glossary

Terms in plain words

SEO
Work on a website and its content so it appears in Google and Yandex for customer queries and brings leads without paying per click.
AI Visibility
How ChatGPT, Gemini and other AI systems describe and recommend your brand when customers ask them questions.
GEO
Generative engine optimization — work on the sources and content AI systems rely on so your brand appears accurately in their answers.
Indexing
Adding website pages to a search engine's database. A page outside the index does not appear in search, however useful it is.
Entity signals
Consistent company data across sources — name, industry, address, links. Search engines and AI use it to understand who you are.
Core Web Vitals
Google metrics that measure page loading speed and visual stability. A slow website loses visitors.

Frequently asked questions

SEO, GEO and measuring results

Does GEO replace classic SEO?

No. Site accessibility, indexing, useful content and standard search signals remain the foundation. GEO adds control over brand presence in AI answers and their sources.

Can you guarantee top-10 rankings?

No: rankings depend on competition and search engine algorithms. We record the baseline, the changes implemented and the business metrics we can influence.

Do we need special AI markup?

Google does not require a separate AI schema. We use standard structured data, consistent entity signals and text that is accessible to both users and search engines.

How much does SEO cost in Kazakhstan?

The cost depends on site size, competition in the niche, the state of the technical base and the amount of content to be created. We start with an audit that produces a prioritized list of work, which makes it possible to estimate the budget. The format and scope of ongoing work are agreed after the audit.

When can I expect results from SEO?

Technical fixes start to affect visibility after pages are re-indexed, while growth for competitive commercial queries usually takes several months of regular work. The timeline depends on the age of the site, competition and how fast recommendations are implemented. That is why we record the baseline and track changes after each step.

What are AI Visibility and GEO?

AI Visibility is how ChatGPT, Gemini and other AI systems describe and recommend your brand. GEO (generative engine optimization) is work on the sources, content and entity signals these systems rely on when answering. It complements SEO rather than replacing it: an indexable site and useful pages remain the foundation.

How can I find out whether ChatGPT recommends my company?

We put together a set of test questions your customers ask, in Russian and Kazakh, and check the answers of several AI systems. We record mentions, recommendations, competitors and the sources the answers cite. This gives a baseline from which changes can be measured.

Should the Kazakh version of the site be optimized separately?

Yes. Search demand in Kazakh differs from Russian, so Kazakh pages should be built on their own queries rather than on translated Russian keywords. Each language version needs separate pages, metadata and correct hreflang.

Is SEO suitable for SaaS and IT products?

Yes. Demand for SaaS and online services forms around queries about tasks, features, comparisons and alternatives, and each type needs its own page. We build the structure around this demand and in parallel check how AI systems describe the product, since some software buyers ask them when choosing a solution.

Brand signals pass through layers of search and AI to verified visibility points