The Gotomarket capability system
Expertise for market entry and growth
We bring together strategy, local market knowledge, development, visibility and automation. Engage us for a single area or build a cross-functional team around a specific business outcome.
GTM for IT products
We find the main constraint on the growth of your SaaS, web service or app and bring market, offer, marketing, sales and economics together into one manageable model.
About this area360° strategic audit
We build a single picture of the product, market, marketing, sales and economics instead of separate opinions from each department.
02Market research
We validate demand and why customers choose, based on data, interviews and observed behavior of customers in Kazakhstan.
03B2B packaging
We turn a complex product into a clear offer for the business owner, the buyer and everyone else involved in the decision.
04RevOps
We bring marketing, sales and customer service together into a single, transparent revenue system.
05Unit economics
We check customer and product economics before you scale budgets and the team.
06Fractional GTM team
We provide strategic, product and marketing capacity without hiring a full in-house department.
Kazakhstan entry for IT products
We validate real demand for your IT product, build the entry model and take the launch through to the first local sales without premature investment.
About this areaMarket Entry Audit
We check whether the product has a realistic window of opportunity in Kazakhstan before you open an office or commit to major spending.
02Entry strategy
We define who to sell to, what to sell and through which model during your first stage in Kazakhstan.
03Partners and channels
We choose channels for fast demand validation and define the role of local partners.
04First sales
We test the offer in real conversations and deals, without substituting ad metrics for demand.
05Local business setup
We coordinate accounts, payments, accounting and operations so you can work and accept payments; legal registration is handled by partner law firms.
06Fractional Country Manager
We represent your company and run the local launch until your own team is in place.
Business automation
We systematize processes: task trackers, CRM, integrations between systems, and AI where it has a measurable impact on sales, support, knowledge search and reporting.
About this areaAI bots for websites
They help visitors choose a solution, answer from your knowledge base and hand qualified inquiries over to a manager.
02Employee assistants
They cut the time spent finding information and preparing routine work materials.
03Chat-with-Data
We give managers and teams conversational access to reports and metrics.
04CRM implementation: Twenty and amoCRM
We implement Twenty CRM and amoCRM, migrate your customer data and connect sales with your task tracker and AI assistants.
05Task trackers: Jira and Plane
We implement Jira and Plane around your team's processes: status workflow, migration, self-hosted deployment in Kazakhstan and training.
06Support automation
We speed up request handling while keeping complex and sensitive cases routed to a human.
07Fractional AI Manager
We identify useful use cases, prioritize automation and own the implementation, so you don't need to hire a full-time head of AI.
Product development
We test the product hypothesis, design the solution, build a working version and get it ready for the market and growth.
About this areaProduct Discovery
We check whether the problem exists, who is willing to pay to solve it and why current alternatives fall short.
02Prototyping and UX
We turn a hypothesis into an interface you can test with users before full-scale development.
03SaaS and e-commerce development
We build an MVP or a commercial product around one measurable user scenario.
04Technical product audit
We check whether the codebase, architecture and infrastructure are ready for further development and higher load.
05API and service integration
We connect the product to payments, maps, government services, CRM and analytics, with error monitoring.
06Product go-to-market
We bring product, offer, channels and sales together so the launch produces data for decisions.
SEO and AI Visibility
We make your company clear and visible in search, maps and AI answers, where customers compare options and make decisions.
About this areaAI Visibility and GEO
We check how AI systems describe your brand, which sources they rely on and where factual gaps appear.
02Comprehensive SEO audit
We determine what prevents search engines from indexing, understanding and ranking the site.
03SEO growth
We develop pages around real demand, commercial intent and customer questions.
04Maps and local search
We strengthen your presence in Google Maps, Yandex Maps, 2GIS and local search results.
05E-commerce SEO
We develop the catalog structure and product pages that drive organic traffic and revenue.
06Reputation management
We work with search results, maps and reviews so your reputation supports sales.
Localization
We adapt your value proposition, language, website, sales, payments and processes to how customers in Kazakhstan choose and buy.
About this areaPositioning and pricing
We check how the market understands your product's value, what proof it trusts and how it perceives the price.
02Kazakh and Russian content
We create complete language versions with natural terminology and consistent facts about your company.
03Website localization
We adapt the user journey, forms, trust signals and the technical multilingual setup.
04Sales materials
We rework sales materials for the local decision-making process and the questions customers in Kazakhstan ask.
05Local payments
We connect the payment methods and flows the market is used to, so they don't hurt purchase conversion.
06Business process adaptation
We set up document workflows, payments, support and communication in Russian and Kazakh.
